SproutAtlas
← All swaps
Cartoon: Wet wipes → Reusable cloth wipes Flushed in seconds,fatberg for years.

Instead of

Wet wipes Reusable cloth wipes

Why switch

Healthier

Plain cloth and water — no fragrance, preservatives or plastic fibres on your skin.

Greener

Most wipes are plastic; they clog sewers into fatbergs and shed microplastics for years.

The impact

You, per year 300 wet wipes
All of the world 2.43 trillion wet wipes skipped / year

If everyone across the world switched, every year that’s:

  • 2.43 trillion wet wipes

Reduce, reuse, recycle

Reduce

A few washable cloths replace box after box of single-use wipes.

Reuse

Rinse, wash and use again — a cloth lasts years.

Recycle

Worn-out cotton cloths compost; never flush any wipe.

Sources

  1. Metcalf et al. (2022), Marine Pollution Bulletin — wet wipes drive ~90% of sewer blockages and persist as beach litter
  2. Marine Conservation Society — Great British Beach Clean (wet wipes recorded per 100 m of UK shoreline)
← All swaps